Alex leads our branding and marketing at Go Bike. He has experience working with Sports Direct and making promotional video for major brands like Adidas, Nike, Puma and Reebok in the United Kingdom. More recently, he collaborated with Sports Direct in promoting the Arsenal soccer team in Los Angeles, California and was a model for adidas soccer gear. Alex was a semi-professional soccer player who played for multiple teams in the United Kingdom and holds a bachelor’s degree in computer science from Kingston University London.